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Challenge the Creativity Gap
Adobe recently released a study that shed light on a “Creativity Gap” that we face globally. According to the findings gathered from respondents in the United States, the United Kingdom, Germany,...
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Once Upon a Sale: The Power of Storytelling
Did you notice that for this summer’s Olympic coverage, probably half of the content was backstory on the athletes? I’m sure there were plenty of events to fill up NBC’s programming schedule, but NBC...
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New Facebook Ad Targeting
As reported by Inside Facebook and Ad Age yesterday, Facebook may soon be allowing companies to use Facebook advertising to reach their existing customers. As an advertiser, you will be able to supply...
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iPad Apps to Help Salespeople Sell
It’s been predicted that tablets will soon overtake laptop sales (by 2016 or sooner). Because of this, it’s not surprising companies continue to look for ways to integrate tablets into their sales...
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How to Make Your Presentation Go Viral
As an advertising agency business development professional, I know the power of a good presentation on a hot topic. Getting a speaking gig at a conference can be an invaluable way to increase thought...
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Why Enterprise Sales and Marketing Teams Are Turning to Mobile
Within the past 12 months or more, we have seen a dramatic rise in mobile development projects for large, enterprise corporations. Specifically, the need has been for these organizations to arm their...
View ArticleThe CMO Survey: Can Marketing Do More with Less?
The latest installment of The CMO Survey has arrived, and the results are causing a stir in the marketing world. Sponsored by Duke’s Fuqua School of Business, The American Marketing Association and...
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3 Ways to Refresh Your Content Marketing in 2014
Bill Gates coined the phrase “content is king” back in 1996. This sentiment holds true today. Content marketing – providing valuable information and content to existing and prospective customers – is a...
View ArticleVideo Mailers: Move Over, Postcards
When is the last time you received an unexpected delivery in the mail that made you take a second look? The video mailer – also known as video direct mail, video book, video brochure or LCD video...
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Crowdsourcing + Gamification = Impact
There’s a long tradition of drawing upon the wisdom of the crowd to answer questions or solve complex challenges. Crowdsourcing is engaging the collective wisdom of an online or virtual community for a...
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